Can you compete?
Do you know if your website is competitive? How do you stack up against your competition?
The popular Access Expert Seminar Series continues with this latest seminar. Justin Bicknell, one of Australia’s leading user experience professionals, will present Access Testing’s innovative competitor benchmarking analysis.
This seminar takes place at the Four Seasons Hotel, Circular Quay, on Tuesday 16th December.
The benchmarking analysis was inspired after analysing the relationship between time and satisfaction rates on hundreds of tasks. Justin explains how Access can provide a concrete, quantitative evaluation of your website’s key tasks, either on a stand-alone basis or benchmarked against your competitors.
This quantitative method of testing focuses on concrete, tangible results which you can use directly to compare your task performance against your competitors’.
Interested? Register now to reserve your place.
Here’s how to register:
| Phone: | Thiru Yoganathan on 1800 999 585 |
| Online: | Simply complete the online registration form below. |
| Where: | Four Seasons Hotel (Kables Restaurant), 199 George Street, Circular Quay |
| Date: | Tuesday 16 December 2008 |
| Time: | 7:15am (for 7:30am start) – 9:30am |
| Cost: | Free |
Justin has 15 years experience in journalism, multimedia and market research. In 2005, Justin completed a Master of Business degree majoring in marketing and finance, with particular focus on the role of emerging technologies in marketing research.
With 5 years experience as a user experience analyst, Justin has worked across myriad areas of user experience research, including usability testing, expert review and eye-tracking. He has extensive experience with a number of eye-tracking products, including Tobii’s ClearView system and ASL’s mobile eye.
As a usability analyst, Justin has developed several methodologies unique to Access Testing designed to provide quantitative comparisons of websites and other multimedia products. These methodologies have allowed organisations to benchmark the performance of their online services and products against their competitors. They yield strong statistical data on how websites with similar commercial imperatives compare.
Justin’s major strengths include the ability to provide creative solutions to complex market research problems. His print media background allowed him to develop expertise in the structuring and production of information in a highly pressurised environment. With a multimedia background in website and online learning development, he has further developed these skills in an online environment in usability testing and user experience analysis. Justin has worked on a multitude of client projects including Optus, St George, Sensis, AAMI, Commonwealth Bank, NAB, Tourism Australia and Virgin Blue.
