Most managers, marketing and IT professionals know the importance of testing the usability of websites, e-commerce and other software applications. Usability is of particular importance for government organisations, where websites and applications must meet strict usability guidelines. These organisations have a mandated responsibility to provide easy access to a range of information and applications, to audiences from diverse cultural backgrounds and with situations such as slow connection speeds.
The big barrier to effective testing for many organisations up to now has been cost. A typical usability test program costs around $20,000, which is cost prohibitive for many organisations. This is particularly so when you may want to conduct multiple waves of testing.
Join Access Testing at the Mantra Conference & Meeting Centre, for breakfast on Thursday 11th December. Greg Barnett, one of Australia’s leading experts on usability testing, will outline Access Testing’s new approach to testing, Usability 2.0. This new approach is set to revolutionise the way organisations run their usability test programs.
Find out how this next generation of testing is more effective and, at the same time, more affordable than ever.
If your organisation tests, or should be doing usability tests, then this is a ‘must attend’ event.
Numbers are strictly limited so make sure you book early.
Here’s how to register:
| Registration closed |
| Where: | Mantra on Little Bourke, Conference & Meeting Centre. Level 3, 451 Little Bourke St, Melbourne |
| Date: | Thursday 11 December 2008 |
| Time: | 7:15am (for 7:30am start) – 9:30am |
| Cost: | Free |
Following nine years working with IBM across SE Asia, Greg joined Access Testing in the role of Customer Experience Manager. He’s developed numerous innovative methodologies and has devoted his career to researching and improving the customer experience.
Greg has been with Access Testing since 2007, working as a customer experience and usability specialist. A core focus of Greg’s role has been to develop innovative new approaches to dramatically improve the effectiveness of Access’s Insight Testing.
As a passionate customer advocate, Greg has devoted his career to researching and improving the customer experience. Greg works with some of Australia’s leading private and government enterprises, helping them to vastly improve the experience of their customers.
While at IBM Greg had various roles in web development, user centered design, and customer satisfaction. Prior to joining Access Testing, Greg was Client Research and Innovation lead for ibm.com across Asia Pacific. Here he consulted directly with IBM country teams in China, Japan, ASEAN, Korea, and ANZ, providing insight into customer behaviours.
Greg is confident with a variety of customer experience research techniques including user testing, eye tracking, expert reviews, surveys, and statistical analysis. He has a keen eye for analysing various customer touch points to find gaps in the total customer experience, and developing innovative solutions to fill those gaps.”
