Access Testing

"What people really see."

Observing how users interact with a product is critical when trying to understand the usefulness of an interface design. Eye tracking technology reveals exactly what customers are looking at on an interface and in what order they see things. Eye Tracking offers validation of other user testing approaches, as well as offering comparisons between approaches.

By highlighting different user groups' viewing practices, organisations can target their materials more effectively for their target audiences.

What Eye Tracking can do for your business is only limited by your vision. This discipline is now being used to investigate how people interact with the world around them, including billboards, TV, sport and websites.

How Eye Tracking works

Eye Tracking records the actual movement of a user's eye on the screen while capturing key strokes and mouse movements, as well as sound, to build a composite profile of visual activity.

By highlighting different viewing practices between various user groups, developers can target their material more effectively to their intended audiences.

Some examples of Eye Tracking applications in the usability discipline include:

• Interface Design: Verify the effectiveness of the placement of page elements.
• Navigation: Streamline the navigation paths by identifying confusion in a user's scan behaviour.
• Brand awareness: Assess how well users respond to the brand identity.
• Dead zones: Identify any areas of your interface that your customers ignore.

Eye Tracking offer

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