Access Testing

24/11/2006

Our new Insight Testing service is causing quite a stir in the market research community. Following on from our study with Jigsaw Research and Colgate Palmolive, the Australian Market & Social Research Society have published an article explaining the benefits of our new approach. "I guess the secret is out of the bag now" said Tony Bailey, CEO of Access Testing. "With retailers battling for the customer mindshare, there is nothing more powerful than being able to literally, see through the eyes of your customer. Do they see our specials? Is my shelf layout effective? Can they navigate the store easily? What is the experience of my customer from the car park, to the check out?" Bailey explains "since 80% of what enters our heads, does so through the eyes, the applications are limitless. We are also seeing demand from the advertising industry as they search for effective measurement systems to validate the effectiveness of their creatives."

For more information visit www.mrsa.com.au/index.cfm?a=detail&eid=128&id=2341