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17/1/2008
Insight Testing, the unique service offering from Access Testing has featured on the ABC's Sleek Geeks TV show. Using eye tracking technology, we sent two of the show's presenters - Adam Spencer and Yumi Stynes - to watch a Sydney Swans training session. The output, in the words of Dr. Karl Kruszelniki, was "a very surprising result".
Tony Bailey, CEO of Access Testing, who has pioneered Insight Testing in Australia said "Insight Testing is attracting a huge amount of interest because for the first time ever, we can literally see through the person's eyes. The results on Sleek Geeks, demonstrating the differences between men and women, show us that our conventional views and assumptions on gender differences may be wrong. This certainly has been borne out through other research we've done."
To view the video click on the play button below.
For more information on Insight Testing contact Access Testing on (02) 9467 5000.