Access Testing

18/12/2006

Channel 7's Today Tonight have just featured Access Testing's revolutionary "Insight Testing" service, to test the differences between men and women and how they go about their everyday lives. Using state of the art EyeTracking technology, we were able to literally "see through the eyes of volunteer couple, Bill & Viv, as they went about their daily tasks" said Tony Bailey, CEO of Access Testing . The couple were sent out to both a department store and to a supermarket to see how men and women go about the same task. The differences were remarkable.

Insight Testing is truely leading edge, because it gives us the ability to understand how people interact with their everyday environment. For companies, we can now test how their customers interact across the entire entity. From premises and facilities to corporate communications and technology. For marketeers and advertisers, the possibilities are endless. Given the amount of messages people are bombarded with daily, how do I make sure my message is processed? The answer is Insight Testing. Make your decisions with knowledge not guesswork.

Click on the play button below to view this feature.

For more information on Insight Testing contact Access Testing on (02) 9467 5000.